How to follow the 3 to 5 Keyword Rule

Website Page Structure

So let's look at the most important elements on each page that will require attention. To understand these concepts, it helps to have some basic understanding of HTML. HTML is the language that Web browsers and search engine spiders read and interpret.

The first set of tags to look at are meta tags, which often have the mystique of being the magic solution to get top rankings in search engines. Not. The best value you will get is the ability to control to some degree how Web pages are described by some search engines. So let's take a closer look.

Page Title, Meta Keywords, and Description Tags

The page title, meta keyword and description tags allow you to influence the keywords and description of your page in some of the search engines. These tags are typically located in the section of an HTML page and look something like this:
Here is where the 3 to 5 keyword rule is really effective, notice 3 keywords in the beginning of the page title and web address or business name last.

Spiders love this one!

Organic Baby Clothes - Bianca's

meta name "keywords" content="toddler organics, organic baby clothes, organic baby blankets, organic bedding, bianca's organic baby clothes"

meta name "description" content="Bianca's is the top of the line for organic baby clothing, bedding for babies, toddlers."



The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important only for the search engines that support it. That's it.

The main benefit is to help reinforce what your page is about. I recommend no more than two to three keywords in each tag for each page of your site. It's also important that any keywords listed are directly related to the content on that particular Web page.

For the meta description tag, the text you want to be shown as your Web page description goes between the quotation marks after the "content=" portion of the tag. Generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed. Again, the idea of good meta keywords and description tags is simply to give the search engine some "help" in determining what a particular Web page is about.

How to give Images names?

Optimizing your images on your webpage is a must, describe the image, every image has a file name and a "alt" attribute, both are an advantage to you the website developer. The "alt" attribute gives you a chance to describe your image with text if it can't be displayed for a reason.

example:
(img src="http://biancsaorganicbabyclothes.com/organic-baby-tees.jpg" alt= "Sea Green Baby Tees" /

Our alt text gives a brief but accurate description of the image

Why would you want to use "alt" attribute? When a user views your site and his browser does not support images, the contents of the "alt" attribute offer information about the picture that should have been shown.

Another good reason is that if your using the image as a link, the alt text for the image will be treated as the anchor text of the text link.

Last of all, optimizing your image filenames and alt text makes it easier for search engines to understand your image.

Tips on how to use images
1.) Be brief when describing filenames or alt text

2.) Always give an alt text when using images for links

3.) Store images in a directory of there own

4.) Use common filename as ( JPEG, GIF, PNG, & BMP)

The Appropriate Heading Tag

Heading tags (and don't confuse them with html verbage) are used to create structure on the web page to the user searching . There are six levels of heading tags, beginning with h1, the most important, and ending with h6, the least important.

example:
h1 - Bianca's Organic Baby Clothes
h2 - Organic baby clothes for all sizes, infant, toddler,

Heading tags give signifigance to the text that contains them, some larger and bolder than others on the web page, this gives a clue to the user that this text is important and it stands out among the rest of the text, it also helps the user to understand something about the content underneath the heading tag.

When your using more than one heading, it creates importance of the structure of your content, making it visibly easier to navigate through your article.

Practices for Using Heading Tags:
Draw out main points and sub-point of your content
Use Heading Tags where its appropriate - too many is confusing to the reader

A clickable Anchor Text

The anchor text tells users and Google something about the page you're linking to, links on the webpage refer to internallinks-pointing to pages within your site-or external-leads to content to other sites.

In either case, the more descriptive your anchor text is, the more benefitual it is to your users to navigate and for Google to understand what the page you're linking to is about.

Essential practices for Anchor Text

1. Descriptive text - Creating a anchor text for a link should provide a valuable idea of what the page linked to is about.
2. A concisive anchor text - Writing a short and descriptive text with a few words or a short phrase should do the job.
3. Creating links that are easy to follow - Users look for easy to distinguish text and anchor text.
4. Use anchor text for internal links - Paying special attentionto using anchor text for internal links, gives the use of easy site navigation for users and Google.

Creating quality content and services for your site.

Influence your users with compelling and informative content, creating this type of content is the # 1 factor that draws users to a site. Users appreciate good content when they see it, and then they pass it along through blog posts, social media services, email, forums, and any other means if they
so desire.

Organic, natural word of mouth is what helps promote your site's reputation with users and search engines, like Google and it's more often then not without quality content.

So, let's say a blogger likes a part of your content on one of your web pages, he then references it in his blog post, then a user to his blog reads it, and shares it to another blog, twitter, or his email.

example:
Going Green with Organic Baby Clothes
Posted by Barbara on August 3, 2009 @5:30PM - Filed under GreenOrganic
Bianca's Organic Baby Clothes recently posted a great article on
clothing babies in organic clothing. You may have read about it, but it's really interesting. Pass it on!

Writing practices to use for Content

1. Easy and readable text - User's love nothing more than well written text that is easy to follow.

2. Keeping the topic organized - The benefits of having a well written and organized content gives a user a sense of where your content begins and another one ends. Breaking up the content in a page into pieces or areas helps users find the content faster.

3. Using relevant keyword language - Put some thought into what words a user might search for to find a piece of your content. Every users uses different keywords for there search query for the same topic or content. Google Adwords provides a handy Keyword Tool that helps you discover new keyword variations and to see the approximate search results for each keyword.

4. Writing fresh, informative content - Creating fresh content will always attract not only existing users, but the new comer, to visit your site.

5. Creating exclusive content or services - Offering a new, beneficial service that other sites don't have. Writing original articles or press releases of research or breaking news, or up coming events are avenues for fresh content.

6. Writing content for users, not search engines - Fulfilling the needs of the user, while readily making sure that your site is accessible to search engines is optimum.

Structuring your Webpage URL'S

Writing decisive and descriptive categories or filenames for your web pages can keep your site better organized, it will lead to better crawling results of your web pages by Google and other search engines. It, also creates a user friendlier
URLs for those that want to link to your web page content.

Remember, that the URL to a web page is displayed as a part of a search result in Google, the page title, and snippet. Google will crawl all types of URL, even if they are complex but making your URLs simple and memorable as possible for both user's and search engines, gets more results.

Good practices for good URL STRUCTURE

1. Use keywords in your web page URL -using keywords that are relevant to your site's content and structure can make your site user and search engine friendly for site navigation. Users remember them easier and might be more willing to link to them.

2. Creating a simple directory -organizing your content under directory is beneficial to the user when they are at your site. Use your directory to describe what type of content your site has.

A sitemap is a simple web page, that describes the structure of your website, It mostly consist of a hierarchical list of the web pages on your site.

User will visit this web page if they cannot find certain pages on your website.

Good Practices for site navigation

1. Creating a natural flow to your sitemap -Keeping everything simple for users to go from one page to another is the purpose of a sitemap, also adding navigation pages when it helps with the internal linking structure of your site.

2. Text Navigation -Use text links for navigation from page to page, this makes for search engines to crawl and understand your site. Using images or drop down menu is a negative for
search engines.

Utilizing the "description meta tag"

A website's "description meta tag" offers Google and other search engines a visible summary of what your webpage is about. Goolge will use this, along with your page title, when matching up with a user's search query.

When you wrote your page title you gave a few words or a phrase, writing your "meta tag" will be a sentence or more, or a paragraph. The meta tag is placed within the head of your webpage document.

Google uses your description meta tag as snippets for your webpage, when a user is searching for relevant content and Google cannot find a good selection of text to use, they utilize the meta tag.

Words in the snippet are bolded, when they appear in a user's search query, this offers clues if there is any content that matches what the user is looking for.

example: User performs a query for organic baby clothes
Top Quality Organic Baby Clothes - Bianca's Organic Baby Clothes
We offer organic baby blankets, clothing, christening gowns, bath towels, etc. Come and check out our selections for boys and girls, infants, toddlers............
http://www.biancaorganicbabyclothes.com/selection/

Here are a few good practices to use

1. Summarize your webpage content- writing a description
that is interesting and informative to the user if they
saw your description meta tag.

2. Create a unique description meta tag for each webpage,
this helps Google and other search engines in the search
query when users may bring up more than one of your webpages.